JFH Consulting
SMALL BUSINESS MARKETING CONSULTANTAbout JFH
John F Hughes BA (Hon) Psych, Dip Mkt
About Me
For nearly four decades, I’ve been immersed in the world of marketing—analyzing consumers, shaping strategies, and helping businesses of all sizes thrive in competitive markets. My journey began at Coca-Cola Amatil in the early 1980s, where I started in market research before moving into product management. My five years in that role gave me firsthand experience in brand development, consumer behavior, and the power of data-driven decision-making. It was an invaluable foundation, teaching me not only how to develop and position products but also how to drive growth through strategic marketing.
With this expertise, I co-founded my first research and marketing consultancy, Emerson & Hughes, alongside Dr. Phil Emerson. Together, we built SMP Software, an advanced survey platform, and established VIP Surveys Pty Ltd, pioneering new methodologies in data collection and market intelligence. However, our true passion was helping businesses apply professional marketing principles to gain a competitive edge. Through our consultancy, Spyglass Solutions, we worked with companies to craft powerful marketing strategies, refine brand positioning, and leverage market insights to drive sales and customer engagement.
Now, with JFH Consulting, my focus is clear:
👉 Helping small businesses—both traditional and online—understand and apply professional marketing techniques to grow, compete, and thrive.
Marketing is not just about advertising—it’s about knowing your customer, differentiating your brand, and making smart, data-backed decisions. Whether you’re a brick-and-mortar business looking to attract more foot traffic or an e-commerce store aiming to scale online, I help businesses cut through the noise and unlock real, measurable growth through strategic marketing.
If you’re ready to harness the power of marketing to take your business to the next level, let’s talk.
Experience
Over the past 38 years, I have worked with leading FMCG companies, sporting clubs, universities, and a diverse range of businesses, including:
Services
Most small business owners know marketing is important, but let’s be honest—who has the time, expertise, or budget to do it right?
That’s where I come in. I help small businesses, both local and online, cut through the noise with affordable, professional marketing strategies that actually work.
Whether it’s attracting more customers, building stronger brands, or making sense of digital marketing, I provide practical, results-driven solutions without the fluff.
If you’re ready to market smarter, not harder, let’s talk.